About us

In 1985, the production facility of the family-run company SARA opened its doors with 24 employees. The SARA Group quickly established itself as an international supplier of exquisite jewelry that captured hearts worldwide. In the years that followed, we continuously expanded our team of highly qualified blacksmiths and increased our fleet of vehicles.

In 1996, we opened our first jewelry store in Berlin. This was the starting point for our success story, which continued in the following years with the opening of five more jewelry stores in the most prestigious shopping centers in Berlin. In 2013, Ornina Sara founded the wholesale company MARRYA, which specialized exclusively in supplying jewelry stores. In 2020, the company changed its name to SARA Jewelry GmbH. At the same time, Gabriel Sara took over the position of Managing Director and we began our full-scale expansion. In mid-2020, we automated our B2B store to increase the efficiency of our deliveries. In 2021, we moved to larger premises equipped with high-quality furniture to make our employees' working environment as comfortable as possible. In addition, we opened a 240 m² showroom in the heart of Berlin, in the immediate vicinity of Kurfürstendamm, next to our wholesale business.

In 2022, we expanded our product range to include the exclusive NINA SARA Diamonds brand. On the occasion of our 10th anniversary in 2023, we revamped our B2B store, redesigned the MARRYA brand logo and expanded our product range by over 1000%. The Goldbuy brand was also added to our range. State-of-the-art CNC machines were added to the workshop, making it possible to carry out the finest barrel work. In our MARRYA showroom we proudly present over 3200 wedding ring models in gold, tantalum, carbon, platinum, silver, stainless steel and titanium. Today we proudly supply 14 European countries.

For 2024, an exciting innovation is on the horizon, which will be presented at Inhorgentha after years of material research: BLACK TITANIUM.